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Renea Morris, executive director of University Communications and Marketing

Featured Stories


Branding OHIO through a new ohio.edu


It’s finally (nearly) here!

Get your desktop, tablet or mobile phone ready for the new ohio.edu. Making its debut on Thursday, Oct. 9, the new site will feature bigger, bolder images and a design that is mobile optimized!

A key part of the University’s initiative to revitalize the OHIO brand, the redesign of the front door and top navigational sites has been underway since last spring. Following an intensive research and discovery process by an agency partner, Art Director Stacey Stewart led a team of 19 individuals through several committees representing a host of University departments, colleges, and units to develop content strategy, governance structure, and guiding principles for the new home page and primary sites.

With a mission to facilitate student recruitment, the new ohio.edu aims to create a web experience that is intuitive to the user and an initial online impression that is positive and long lasting.

Some of the features unique to the new ohio.edu include global headers and footers that will be used in all newly designed sites in the current content management system, a larger image to showcase OHIO’s beautiful campus, highlights of University events, and mobile optimization. The new ohio.edu will not resemble its predecessor but don’t worry. You will still be able to take a peek at the old site until the end of October.

The governance structure outlined below demonstrates how a typical change will be handled. A content manager has been assigned for each of the top navigational sites to review all requests. On the Web Advisory Group website, you will see how content is selected for the front door and after the launch, you will be able to access a form to submit requests for content changes.

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I invite you to explore OHIO’s new front door. Take a look at the content via About OHIO, Academics, Research, Admissions, Athletics, and Life at OHIO. Tell us what you think. Feel free to submit comments to UCM’s blog.

Enjoy the new ohio.edu!