How to enter

The Scripps Innovation Challenge is open to individual or team entries from Ohio University students. Students will work on a solution, and finalists will present their ideas live on April 9th. Draft entries are due March 9th at 5 PM. The 2018 Challenge is sponsored by the AT&T Foundation. Subscribe to the email list for more information (https://bit.ly/SIC2018SignUp)!

The winning team will receive $1,500, the second place team will receive $750, and three honorable mentions will be awarded $250.

The AT&T Foundation Challenge

Media and communications industries have long played an important role in creating and supporting public-interest campaigns. With changing digital habits, particularly by youth, such campaigns need to be reimagined. Plan an effective and innovative public-interest campaign for the following real-world problem:

In an increasingly digital age, high school graduation and college- or industry-ready preparation are critical factors for young people’s future success. Students in Appalachian Ohio have unique challenges compared to their urban counterparts, such as larger geographical separations, less access to reliable high-speed Internet, and higher rates of income inequality.

Take as your basis a program or strategy for successfully increasing high school graduation rates or improving high school students’ college and industry readiness and, if necessary, modify the program or strategy to succeed in Appalachian Ohio. 

If your approach is technical (such as a broadband innovation), explain the innovation and supporting framework necessary to make the innovation sustainable.

If your approach is focused on changing behavior or expectatons, explain the media and communications strategies and outreach campaign that must underlie your program for it to be successful. What methods would you use to recruit program advocates and encourage behavior changes? How would you innovatively use public media, advertising, social media platforms, applications of digital technology, gamification, or other digital communication tools and methods to reach your target audience(s)? How will you make your messaging believable and actionable?

All innovation initiatives have costs and benefits.  Include an overview of the additional resources and financing that would be required to implement your technical innovation or campaign.

Teams

Individual are welcome to enter, but teams, especially interdisciplinary teams, often fare better. Sign up for the newsletter, and let us know if you want to share your contact info with other Bobcats, so you can form a team.

Workshops and Deadlines

Please see the events schedule for a listing of times and dates for this year's February and March workshops. These workshops will help you understand the problem, provide a framework for producing a solution and to give you feedback on your ideas. Please sign up to receive more information and tips about creating a successful entry.

Draft Submittals

Students teams will need to submit draft problem solutions by March 9th at 5 PM to cackowsk_at_ohio.edu. The problem solution will need to include a one-page draft summary of the solution; a longer outline of the essential elements of the solution, including a basic cost estimate; and a Business Model Canvas. Finalists will present their solutions live on April 9th. 

The one-page draft summary should state your approach to problem, and how your solution is innovative and different. Ideally it would be supported by research that such an approach is not currently implemented in your target area. 

A Business Model Canvas (or Venture Model Canvas) one-page sheet should put your solution into the 9-block framework of the canvas by briefly describing the key elements of your solution.

There is no length requirement on your longer outline, but it should address the reasons behind your approach, the reasons you believe your approach will be successful, and provide more detail on key areas in the canvas. It should include a basic overview of the costs and benefits of implementing your solution. 

Questions?

Feel free to e-mail cackowsk_at_ohio.edu with any questions.

 

 

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