Guest Lecture Series
AJ Auld speaks to students at the Center for Entrepreneurship's Guest Lecture Series

Center for Entrepreneurship’s guest lecture series spotlight: AJ Auld discusses sports administration entrepreneurship

Jasmine Grillmeier
December 2, 2015

The road to entrepreneurship starts in college, said AJ Auld. Auld, an entrepreneur who has launched multiple ventures, spoke to Ohio University students on November 3, 2015, about preparing for success by getting involved during college, as part of the Center for Entrepreneurship’s guest lecture series.

Auld is the CEO and founder of Titanium Lacrosse, one of the Midwest’s leading lacrosse organizations specializing in player development through training, events and travel teams. Founded in 2009, Titanium has trained more than 10,000 players ages three through 18 and has helped more than 200 student-athletes secure scholarships and/or roster spots with college lacrosse programs in divisions 1, 2 and 3.

Prior to starting Titanium, Auld founded Bright Discounts, a company that helps athletic teams’ booster programs and school systems to raise funds by connecting them with local merchants. Founded in 2003, Bright Discounts has worked with hundreds of organizations including sports teams, school systems and military support groups. The company has operated in 26 states (from Maine to Hawaii) and raised more than $1 million collectively for nonprofit organizations.

Auld graduated from Miami University in 2001 with a bachelor’s degree in finance with a minor in entrepreneurship. While there, Auld was very involved and gained knowledge and connections that ultimately led him to the success he has today. Current students can learn from his path by following these four takeaways that Auld said are “great ways to get involved in college” and could lead to future success:

  • Attend as many events that align with your passion as you can while at college. Auld would attend events featuring guest speakers and participate in networking trips. On one particular networking trip to Chicago, Auld recalls meeting the founder of Southwest Airlines. “I learned a lot from that experience, “ Auld said. “After meeting someone with such a great personality and work ethic, it made me think about how I want to treat people in my future business and how I want to run a company.”

  • Be involved in your program. Although Auld did not want a career specifically in finance, he stuck with the major because it helped him acquire skills for his true passion – entrepreneurship. With this mindset, he saw the value of his finance classes and used it to his advantage. He also decided to add a minor in entrepreneurship to fuel his passion educationally. His involvement in entrepreneurial classes and extracurricular activities furthered his skills and added to his experience at college.

  • Form relationships with professors. Auld would introduce himself to his professors, go to office hours and create connections that most students don’t take advantage of. This is a great and easy way to network at college and could open up the possibility to future contacts and opportunities.
  • Join extracurricular activities. Auld was a member of Ingenuity Inc., Miami University’s entrepreneurship club. His involvement led to networking opportunities, as well as leadership experience, having served as the club’s president.

Auld currently lives in Columbus with his family. In addition to his current ventures, he also coaches the varsity boys’ lacrosse team at Dublin Jerome High School and serves on multiple committees with US Lacrosse.

The Center for Entrepreneurship is a partnership between the College of Business and the Voinovich School of Leadership and Public Affairs.